Jeff O’Brien manages Wilko’s Toronto, Canada office. Jeff is a founding member of The Wilko Group and brings over 20 years of experience in strategic marketing, sales and retail merchandising. Jeff is able to balance our clients’ perspective and objectives alongside those of the Canadian retail community.

Jeff’s unique experience as a senior manager in Sales and Marketing at Mattel, Hasbro and The Walt Disney Company affords our partners his deep experience. Further, Jeff has a broad understanding, expertise, and experience in bi-lingual packaging, Canada tariffs, foreign exchange considerations, and many other unique aspects of the Canadian retail landscape. Jeff is focused on growing Canadian distribution for ourt partners through retail partners including Wal-Mart Canada, Toys R Us Canada, Zellers, Canadian Tire, Loblaw, Chapters/Indigo, and others.

Together with Carson Murray, Wilko Canada offers a powerful team to profitably plan, introduce, execute, and develop our client portfolios in the Canadian marketplace.