The Toronto office is 20 minutes from 90% of the key decision makers in the Canadian retail industry. Led by TWG’s Canadian account management team, our Toronto office has excelled in delivering critical advice and penetration into the challenging Canada marketplace. Whether it’s bi-lingual packaging, select market segmentation, or market-wide consulting, Wilko is exceptionally well-placed to service the Canadian market.

Carson Murray is an Account Manager with The Wilko Group’s Canada office. Carson joined the Wilko Group in October 2007, making him the newest addition to the Team.  Carson has managed significant elements of Cranium’s board game business in Canada. Carson is an expert analyst and proficient in utilizing account data from Retail Link, Workbench, and Extranet to develop solution-oriented sales presentations. Carson’s well established relationships with major National retailer’s (Wal-mart CA, TRU CA, Loblaw’s, Canadian Tire and Zellers) and his in-depth analytical skills have helped Wilko successfully pioneer new and innovative toy and sporting good lines into the Canadian market.   

Before joining The Wilko Group Carson was an account manager for a prominent Canadian toy distributor.  There, he was responsible for managing Wal-mart CA, Canadian Tire and Zellers for vendors including  Corgi, Wild Planet, Awesome Toys, Playmates, Basic fun and Wham-o.    

Carson graduated from Wilfred Laurier University with a BA in Cultural Anthropology with a double minor in Business administration and economics.  When he’s not working, Carson enjoys traveling, golfing and spending time with friends in family.

Jeff O’Brien manages Wilko’s Toronto, Canada office. Jeff is a founding member of The Wilko Group and brings over 20 years of experience in strategic marketing, sales and retail merchandising. Jeff is able to balance our clients’ perspective and objectives alongside those of the Canadian retail community.

Jeff’s unique experience as a senior manager in Sales and Marketing at Mattel, Hasbro and The Walt Disney Company affords our partners his deep experience. Further, Jeff has a broad understanding, expertise, and experience in bi-lingual packaging, Canada tariffs, foreign exchange considerations, and many other unique aspects of the Canadian retail landscape. Jeff is focused on growing Canadian distribution for ourt partners through retail partners including Wal-Mart Canada, Toys R Us Canada, Zellers, Canadian Tire, Loblaw, Chapters/Indigo, and others.

Together with Carson Murray, Wilko Canada offers a powerful team to profitably plan, introduce, execute, and develop our client portfolios in the Canadian marketplace.